http://corpblawg.ynada.com/2006/08/16/damaged-goods Cornelius Puschmann on computer-mediated discourse, linguistics, open access and other things that interest him. Now discontinued - see blog.ynada.com Mon, 08 Nov 2010 09:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://corpblawg.ynada.com/2006/08/16/damaged-goods/comment-page-1#comment-1586 Confessions of a SysAdmin » Blog Archive » Damaged Goods Tue, 26 Sep 2006 17:56:30 +0000 http://corpblawg.ynada.com/2006/08/16/damaged-goods#comment-1586 [...] Last month, Cornelius Puschmann wrote in his blog, CorpBlawg, about the WSJ article “Moguls of New Media” that discusses how web content providers are changing the face of media. The gist of the article is that internet content creators are gaining celebrity status. Puschmann argues that this happens partly because people are more interested in interacting with individuals as brands rather than cold corporations as brands. From anecdotal observations over the years, it does appear that it’s more interesting to individuals to consume what appears to be personally produced content instead of content clearly produced by a team at a company. The basic assumption seems to be that a single person will be more real or honest than something produced to further a company’s goals or to sell advertising space. [...] [...] Last month, Cornelius Puschmann wrote in his blog, CorpBlawg, about the WSJ article “Moguls of New Media” that discusses how web content providers are changing the face of media. The gist of the article is that internet content creators are gaining celebrity status. Puschmann argues that this happens partly because people are more interested in interacting with individuals as brands rather than cold corporations as brands. From anecdotal observations over the years, it does appear that it’s more interesting to individuals to consume what appears to be personally produced content instead of content clearly produced by a team at a company. The basic assumption seems to be that a single person will be more real or honest than something produced to further a company’s goals or to sell advertising space. [...]

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