Comments on: But really, why not? http://corpblawg.ynada.com/2006/08/28/but-really-why-not Cornelius Puschmann on corporate and institutional blogging, linguistics, open access and other things that interest him. Sat, 22 Nov 2008 06:11:46 +0000 http://wordpress.org/?v=2.6.2 By: Cornelius http://corpblawg.ynada.com/2006/08/28/but-really-why-not#comment-3407 Cornelius Sat, 14 Oct 2006 23:34:54 +0000 http://corpblawg.ynada.com/2006/08/28/but-really-why-not#comment-3407 Thanks a lot for your comment, Jennifer. My point of view when writing the post was very much that of the outsider who doesn't have to demonstrate the merits of blogging to a critical audience. Meaning, your job is a lot harder than mine! I'm absolutely convinced that blogging can be very beneficial to a company, but as you point out, it would be of great merit to have metrics. This is certainly an obstacle that can be overcome, though. The success of web-based CRM and PR can possibly be measured more precisely than that of old-media formats such as print and TV, since you have a better idea who you are talking to and your audience can respond to what you are saying. Thanks a lot for your comment, Jennifer. My point of view when writing the post was very much that of the outsider who doesn’t have to demonstrate the merits of blogging to a critical audience. Meaning, your job is a lot harder than mine! I’m absolutely convinced that blogging can be very beneficial to a company, but as you point out, it would be of great merit to have metrics. This is certainly an obstacle that can be overcome, though. The success of web-based CRM and PR can possibly be measured more precisely than that of old-media formats such as print and TV, since you have a better idea who you are talking to and your audience can respond to what you are saying.

]]> By: jennifer jones http://corpblawg.ynada.com/2006/08/28/but-really-why-not#comment-3396 jennifer jones Sat, 14 Oct 2006 19:08:09 +0000 http://corpblawg.ynada.com/2006/08/28/but-really-why-not#comment-3396 i was intrigued and impressed by your close analysis of the podcast I did with Debbie. I especially like your ROA insights compared to ROI (return on influence) I am finding that at my view of "ROI" does help Ptech's clients value podcasting in much the same fashion that they value the benefit of PR if done well. But better metrics are definitely more necessary. Thanks for weighing in on the podcast. i was intrigued and impressed by your close analysis of the podcast I did with Debbie. I especially like your ROA insights compared to ROI (return on influence)

I am finding that at my view of “ROI” does help Ptech’s clients value podcasting in much the same fashion that they value the benefit of PR if done well. But better metrics are definitely more necessary. Thanks for weighing in on the podcast.

]]> By: Cornelius http://corpblawg.ynada.com/2006/08/28/but-really-why-not#comment-93 Cornelius Fri, 08 Sep 2006 14:08:36 +0000 http://corpblawg.ynada.com/2006/08/28/but-really-why-not#comment-93 Thanks for checking in, easton. I'm looking at BusinessBlogWire.com just now - interesting stuff! My own digging confirms your post about Exxon, they do not maintain any blogs that I know of. Possibly a similar strategy to that of Wal-Mart or McDonald's would benefit them(i.e. start a "discussion" about aspects of your business that people are critical of). Wal-Mart (or rather Edelman PR, as far as I know they run walmartfacts.com) is especially skillful there. We'll see... Thanks for checking in, easton. I’m looking at BusinessBlogWire.com just now - interesting stuff! My own digging confirms your post about Exxon, they do not maintain any blogs that I know of. Possibly a similar strategy to that of Wal-Mart or McDonald’s would benefit them(i.e. start a “discussion” about aspects of your business that people are critical of). Wal-Mart (or rather Edelman PR, as far as I know they run walmartfacts.com) is especially skillful there. We’ll see…

]]> By: easton http://corpblawg.ynada.com/2006/08/28/but-really-why-not#comment-92 easton Fri, 08 Sep 2006 13:46:03 +0000 http://corpblawg.ynada.com/2006/08/28/but-really-why-not#comment-92 Cornelius, I've just stumbled across this blog and I wish you the best in your research. I also write about corporate blogging (www.BusinessBlogWire.com) and would be honored to help you in any way. At the moment I'm starting a post series on Fortune 500 companies and their involvement in blogging. Cornelius, I’ve just stumbled across this blog and I wish you the best in your research. I also write about corporate blogging (www.BusinessBlogWire.com) and would be honored to help you in any way. At the moment I’m starting a post series on Fortune 500 companies and their involvement in blogging.

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