Comments on: SAP’s response to my criticsm http://corpblawg.ynada.com/2006/09/09/saps-response-to-my-criticsm Cornelius Puschmann on corporate and institutional blogging, linguistics, open access and other things that interest him. Sat, 22 Nov 2008 06:32:49 +0000 http://wordpress.org/?v=2.6.2 By: Fortune 500 corporate blogging - Nike, SAP and Texas Instruments http://corpblawg.ynada.com/2006/09/09/saps-response-to-my-criticsm#comment-91601 Fortune 500 corporate blogging - Nike, SAP and Texas Instruments Wed, 22 Oct 2008 13:33:14 +0000 http://corpblawg.ynada.com/2006/09/09/saps-response-to-my-criticsm#comment-91601 [...] Cornelius Puschmann - SAP’s response to my criticsm [...] [...] Cornelius Puschmann - SAP’s response to my criticsm [...]

]]> By: Cornelius http://corpblawg.ynada.com/2006/09/09/saps-response-to-my-criticsm#comment-2376 Cornelius Tue, 03 Oct 2006 18:51:38 +0000 http://corpblawg.ynada.com/2006/09/09/saps-response-to-my-criticsm#comment-2376 Their assumption seems to be that only people who've signed up for the SAP business community will be interested in the blogs. The possibility that others might also want to join the conversation - and perhaps become customers that way - in simply not anticipated. The other thing is that they regard their blogs as "assets" which are in essence traded for user information. "There is no such thing as a free lunch" - except that a conversation is not a piece of real estate, and putting a fence around it won't increase property value. Their assumption seems to be that only people who’ve signed up for the SAP business community will be interested in the blogs. The possibility that others might also want to join the conversation - and perhaps become customers that way - in simply not anticipated. The other thing is that they regard their blogs as “assets” which are in essence traded for user information. “There is no such thing as a free lunch” - except that a conversation is not a piece of real estate, and putting a fence around it won’t increase property value.

]]> By: Vincent http://corpblawg.ynada.com/2006/09/09/saps-response-to-my-criticsm#comment-2324 Vincent Tue, 03 Oct 2006 05:48:50 +0000 http://corpblawg.ynada.com/2006/09/09/saps-response-to-my-criticsm#comment-2324 I have never heard of a blog that required registration. It seems counter productive, kind of like putting up a billboard and then putting a curtain across it. They should make the blog open and use it to hook people in, then turn them into members with other online content such as forums, white papers and downloads. An open blog is far more likely to get trackbacks, search engine ranking and new visitors. regards Vincent, ITToolbox WebSphere blogger I have never heard of a blog that required registration. It seems counter productive, kind of like putting up a billboard and then putting a curtain across it. They should make the blog open and use it to hook people in, then turn them into members with other online content such as forums, white papers and downloads. An open blog is far more likely to get trackbacks, search engine ranking and new visitors.

regards Vincent, ITToolbox WebSphere blogger

]]> By: One Louder : When does a blog have an effect opposite of that which was intended http://corpblawg.ynada.com/2006/09/09/saps-response-to-my-criticsm#comment-263 One Louder : When does a blog have an effect opposite of that which was intended Fri, 15 Sep 2006 21:34:54 +0000 http://corpblawg.ynada.com/2006/09/09/saps-response-to-my-criticsm#comment-263 [...] When does a blog have an effect opposite of that which was intended And is it really a blog if you have to register to see it? SAP should be thanking Cornelius. Instead, he gets a defensive e-mail from their "Business Community Manager". Yeah, you read that right...the person responsible for managing their business community. I love when job titles are ironic. Communities are a great thing. People join formal communities (that require registration) because there is something specific they want to get from that community.  Blogs can build community, but are a more open medium that sit outside the myopic scope of traditional member-based communities. Companies may want to protect themselves by only allowing the converted to access their blog content, but the real interesting conversations happen where people have differing interests. It would be like me requiring that you send me your resume if you want to read my blog. Kind of defeats the purpose. Come on SAP. Figure this one out. Your products and your brand are being talked about (both positively and negatively) whether you acknowledge it or not. You have a choice as to whether to be part of the conversation. And there's a lot of value in the conversation. By the way, a little plug for Cornelius' blog, which I just discovered today through Technorati: CorpBlawg is a web log on corporate/enterprise/business blogging that is maintained by Cornelius Puschmann. Cornelius is currently a PhD student at the Department of English Language and Linguistics of the University of Duesseldorf, Germany. His interest in corporate blogging stems from the fact that he is writing his dissertation on the corporate blog as a genre, claiming (somewhat optimistically) that he can find linguistic features which are unique to corporate blogs. Yeah, what that says is that Cornelius is pretty much smarter than the rest of us ; ) Filed Under: Blogging [...] [...] When does a blog have an effect opposite of that which was intended And is it really a blog if you have to register to see it? SAP should be thanking Cornelius. Instead, he gets a defensive e-mail from their “Business Community Manager”. Yeah, you read that right…the person responsible for managing their business community. I love when job titles are ironic. Communities are a great thing. People join formal communities (that require registration) because there is something specific they want to get from that community.  Blogs can build community, but are a more open medium that sit outside the myopic scope of traditional member-based communities. Companies may want to protect themselves by only allowing the converted to access their blog content, but the real interesting conversations happen where people have differing interests. It would be like me requiring that you send me your resume if you want to read my blog. Kind of defeats the purpose. Come on SAP. Figure this one out. Your products and your brand are being talked about (both positively and negatively) whether you acknowledge it or not. You have a choice as to whether to be part of the conversation. And there’s a lot of value in the conversation. By the way, a little plug for Cornelius’ blog, which I just discovered today through Technorati: CorpBlawg is a web log on corporate/enterprise/business blogging that is maintained by Cornelius Puschmann. Cornelius is currently a PhD student at the Department of English Language and Linguistics of the University of Duesseldorf, Germany. His interest in corporate blogging stems from the fact that he is writing his dissertation on the corporate blog as a genre, claiming (somewhat optimistically) that he can find linguistic features which are unique to corporate blogs. Yeah, what that says is that Cornelius is pretty much smarter than the rest of us ; ) Filed Under: Blogging [...]

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