http://corpblawg.ynada.com/2006/11/01/corporate-blogging-roi-hard-return-vs-soft-return Cornelius Puschmann on corporate and institutional blogging, linguistics, open access and other things that interest him. Sat, 22 Nov 2008 07:07:13 +0000 http://wordpress.org/?v=2.6.2 http://corpblawg.ynada.com/2006/11/01/corporate-blogging-roi-hard-return-vs-soft-return#comment-50284 We’re like, so over the whole ROI thing - CorpBlawg Wed, 31 Oct 2007 22:45:34 +0000 http://corpblawg.ynada.com/2006/11/01/corporate-blogging-roi-hard-return-vs-soft-return#comment-50284 [...] ROI question (see discussion here and here) remains impossibly fuzzy, at least from where I’m standing*. Will we ever have a [...] [...] ROI question (see discussion here and here) remains impossibly fuzzy, at least from where I’m standing*. Will we ever have a [...]

]]> http://corpblawg.ynada.com/2006/11/01/corporate-blogging-roi-hard-return-vs-soft-return#comment-45660 How Blogging Brings Dialogue to Corporate Communications at Climb to the Stars (Stephanie Booth) Mon, 24 Sep 2007 22:58:34 +0000 http://corpblawg.ynada.com/2006/11/01/corporate-blogging-roi-hard-return-vs-soft-return#comment-45660 [...] Distinguish: [...] [...] Distinguish: [...]

]]> http://corpblawg.ynada.com/2006/11/01/corporate-blogging-roi-hard-return-vs-soft-return#comment-17347 CorpBlawg » So - who really cares about corporate blogging? Sun, 18 Mar 2007 13:30:14 +0000 http://corpblawg.ynada.com/2006/11/01/corporate-blogging-roi-hard-return-vs-soft-return#comment-17347 [...] Let’s look at other applications of corporate blogging as well. Apart from marketing there’s PR, customer relations management, recruiting, communication, lobbying and strategy blogging, plus countless hybrids. All of these functions target different groups of people (look here for a -certainly incomplete- list and more thoughts on the issue). Thus it is quite possible, nay, likely that Joe Consumer is not the target audience for XYZ Corp’s CEO blog. The target audience are partners, investors, competitors and of course journalists, who can be counted on to follow such a blog quite closely. [...] [...] Let’s look at other applications of corporate blogging as well. Apart from marketing there’s PR, customer relations management, recruiting, communication, lobbying and strategy blogging, plus countless hybrids. All of these functions target different groups of people (look here for a -certainly incomplete- list and more thoughts on the issue). Thus it is quite possible, nay, likely that Joe Consumer is not the target audience for XYZ Corp’s CEO blog. The target audience are partners, investors, competitors and of course journalists, who can be counted on to follow such a blog quite closely. [...]

]]> http://corpblawg.ynada.com/2006/11/01/corporate-blogging-roi-hard-return-vs-soft-return#comment-6671 CorpBlawg » We do our own finger-pointing around here Mon, 20 Nov 2006 14:38:50 +0000 http://corpblawg.ynada.com/2006/11/01/corporate-blogging-roi-hard-return-vs-soft-return#comment-6671 [...] Precisely. Determining what readers think of a blogger and then examining whether or not a positive impression benefits the company is a difficult yet crucial task. Blogging is mostly a soft return activity, but that doesn’t mean we can’t (eventually) find a way of better describing its effects. [...] [...] Precisely. Determining what readers think of a blogger and then examining whether or not a positive impression benefits the company is a difficult yet crucial task. Blogging is mostly a soft return activity, but that doesn’t mean we can’t (eventually) find a way of better describing its effects. [...]

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