A collection of corporate blogging studies

2006 December 4
by Cornelius

Since I made this list a while ago I thought I might as well blog it. The studies are loosely sorted by freshness and perceived relevance. Let me know if I’m missing anything interesting.

Blogging Success Study (Backbone Media/Northeastern U)
Interviews with 20 corporate bloggers (qualitative). November 2006.

State of Corporate Blogging Survey (Makovsky)
Telephone interviews with a random selection of FT1000 companies, asked for their assumptions about blogging. February 2006.

Corporate Weblogs - Deployment, Promotion, and Measurement (Jupiter Research)
Behind a paywall. June 2006.

Blogging in the Enterprise (Guidewire)
Quantitative study. This is the source of the statement that 89% of all companies plan to start a blog by 2007. October 2005.

Corporate Blogging: is it worth the hype? (Backbone Media)
Detailed quantitative survey. July 2005.

Others:
Corporate Blog Learnings (PorterNovelli)

Blog Marketing for Ecommerce Sites (Marketing Sherpa)

Blogs: The new magic formula for corporate communications? (Deutsche Bank)

An Update from the Digital World (Morgan Stanley)

from → Blogging Studies, Corporate Blogging

2 Comments
2006 December 7
EXCELER8ion - Online recruitment marketing, social media optimization, and interactive advertising permalink

[...] CorpBlawg » A collection of corporate blogging studies Great compilation of studies regarding corporations and blogging. Thanks Cornelius! (tags: corporate-blogs corporate-blogging business-blogs business-blogging Blog-Marketing) [...]

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2007 August 4
Research into corporate blogging at Microsoft - CorpBlawg permalink

[...] there is the occasional market research study into the adoption of blogs in corporate contexts and people are even thinking about metrics for [...]

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