A collection of corporate blogging studies
Since I made this list a while ago I thought I might as well blog it. The studies are loosely sorted by freshness and perceived relevance. Let me know if I’m missing anything interesting.
Blogging Success Study (Backbone Media/Northeastern U)
Interviews with 20 corporate bloggers (qualitative). November 2006.
State of Corporate Blogging Survey (Makovsky)
Telephone interviews with a random selection of FT1000 companies, asked for their assumptions about blogging. February 2006.
Corporate Weblogs - Deployment, Promotion, and Measurement (Jupiter Research)
Behind a paywall. June 2006.
Blogging in the Enterprise (Guidewire)
Quantitative study. This is the source of the statement that 89% of all companies plan to start a blog by 2007. October 2005.
Corporate Blogging: is it worth the hype? (Backbone Media)
Detailed quantitative survey. July 2005.
Others:
Corporate Blog Learnings (PorterNovelli)
Blog Marketing for Ecommerce Sites (Marketing Sherpa)
Blogs: The new magic formula for corporate communications? (Deutsche Bank)
(On Dec 4th, 2006 at 1:21 pm)
[…] CorpBlawg ยป A collection of corporate blogging studies Great compilation of studies regarding corporations and blogging. Thanks Cornelius! (tags: corporate-blogs corporate-blogging business-blogs business-blogging Blog-Marketing) […]
(On Dec 4th, 2006 at 11:33 pm)
[…] there is the occasional market research study into the adoption of blogs in corporate contexts and people are even thinking about metrics for […]