http://corpblawg.ynada.com/2007/02/02/oracle-bloggers-are-storytellers-microsoft-bloggers-are-technocrats-iii Cornelius Puschmann on computer-mediated discourse, linguistics, open access and other things that interest him. Now discontinued - see blog.ynada.com Mon, 08 Nov 2010 09:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://corpblawg.ynada.com/2007/02/02/oracle-bloggers-are-storytellers-microsoft-bloggers-are-technocrats-iii/comment-page-1#comment-17346 CorpBlawg » So - who really cares about corporate blogging? Sun, 18 Mar 2007 13:29:57 +0000 http://corpblawg.ynada.com/2007/02/02/oracle-bloggers-are-storytellers-microsoft-bloggers-are-technocrats-iii#comment-17346 [...] I think there are quite a few counter-examples, though his criticism that many company blogs are boring and manipulative is certainly legitimate. My impression is that many smart implementations of blogging exist to improve company-internal communication. I’ve commented on the MSDN and Oracle blog hubs before - they represent knowledge management resources which enable tech experts to exchange ideas and improve products. I’m pretty sure Joe User doesn’t care about ASP.NET errors, but to people writing code for a living it’s clearly a relevant issue. Internal blogs have become a fixture in the tech sector and it seems they have potential in other areas as well. For a rare and valuable piece of empirical research on internal corporate blogging at IBM see Kolari et al (thanks to Pranam for pointing me to it). [...] [...] I think there are quite a few counter-examples, though his criticism that many company blogs are boring and manipulative is certainly legitimate. My impression is that many smart implementations of blogging exist to improve company-internal communication. I’ve commented on the MSDN and Oracle blog hubs before – they represent knowledge management resources which enable tech experts to exchange ideas and improve products. I’m pretty sure Joe User doesn’t care about ASP.NET errors, but to people writing code for a living it’s clearly a relevant issue. Internal blogs have become a fixture in the tech sector and it seems they have potential in other areas as well. For a rare and valuable piece of empirical research on internal corporate blogging at IBM see Kolari et al (thanks to Pranam for pointing me to it). [...]

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