What McDonald’s is saying

Thought it was time to share a few blog-related statistics with you once again. I’ve looked at three different things in McDonald’s Open for Discussion blog using my corporate blogging corpus.

a) f-score (for details on what that is, read this post)

b) most frequent nouns

c) collocates of the noun PACKAGING

For visualizing f-scores and noun frequencies I’ve once again used IBM’s nifty Many Eyes tool. Have a look.

For the third step (collocates) I’ve used what’s called a concordancer in linguistics to look at the contexts where the noun PACKAGING is typically used.

Concordance for PACKAGING

1. Designing Packaging With the Environment in Mind in Open for Discussion

asked how we address sustainability issues in designing our packaging. I’m happy to jump on this question because we’ve b

2. Designing Packaging With the Environment in Mind in Open for Discussion

at McDonald’s as the manager for initiatives to reduce our packaging impacts. The short answer is that we study the pote

3. Designing Packaging With the Environment in Mind in Open for Discussion

hat we study the potential environmental impacts of any new packaging design. We work hard to ensure that our packaging w

4. Designing Packaging With the Environment in Mind in Open for Discussion

f any new packaging design. We work hard to ensure that our packaging will be environmentally responsible while also meet

5. Designing Packaging With the Environment in Mind in Open for Discussion

onable cost. Our main environmental priorities for consumer packaging include:- Minimizing use of materials. - Favoring m

6. Designing Packaging With the Environment in Mind in Open for Discussion

ls made from renewable resources, like wood fiber. - Having packaging that can be recycled or composted. - Incorporating

7. Designing Packaging With the Environment in Mind in Open for Discussion

ckage was featured awhile ago, as an example of sustainable packaging, in a trade magazine called packaging World. I wi

8. Designing Packaging With the Environment in Mind in Open for Discussion

mple of sustainable packaging, in a trade magazine called packaging World. I wish I could take you back to the late 198

9. Designing Packaging With the Environment in Mind in Open for Discussion

d take you back to the late 1980’s so you could compare our packaging then to what it is today. There are big differences

10. Designing Packaging With the Environment in Mind in Open for Discussion

ese solutions–and many others–by working with our primary packaging supplier and Environmental Defense. At the end of

11. Designing Packaging With the Environment in Mind in Open for Discussion

the 1990’s, we calculated the results of our collaborative packaging efforts. They showed that we’d eliminated 300 milli

12. Designing Packaging With the Environment in Mind in Open for Discussion

rts. They showed that we’d eliminated 300 million pounds of packaging during the decade. And that was in the U. S. alone.

13. Designing Packaging With the Environment in Mind in Open for Discussion

next time you eat at McDonald’s, take a closer look at our packaging. And let me know what further questions you have. -

14. Saving the Earth and Saving Money in Open for Discussion

he decade, we’d eliminated a total of 300 million pounds of packaging. And it didn’t cost us a penny. We also worked with

15. Greening Our Supply Chain in Open for Discussion

out our sustainable fisheries program and our work with our packaging supplier. Let me tell you about another initiative-

16. Engaging in the Global Obesity Dialogue in Open for Discussion

rant chain to begin providing nutrition information on food packaging. We are using a simple icon-based format because we

17. We Want You… To Critique Our Worldwide Corporate Responsibility Report in Open for Discussion

ompany?- Limited consumer interest?- Limited technologies - packaging…- Established food production systems - price set

18. We Want You… To Critique Our Worldwide Corporate Responsibility Report in Open for Discussion

know more about your plans for new nutrition information on packaging to be in 20, 000 retaurants worldwide by end of 200

19. Spinning Green in Open for Discussion

me period, McD USA spent more than $1/2 billion on recycled packaging With a leading environmental organization’s help, ou

= 19 matches in 6 blog posts for your query

I’ll omit a detailed commentary this time, just take this as a sort of text-statistical doodle. Oh and I picked OFD for no particular reason - the blog just happened to pop up in my records.