Johnson & Johnson pharma blog
While it’s been on the Web for a month now, here’s the belated notice: pharma giant Johnson & Johnson has launched a blog (found via BBW). From the opening post:
Everyone else is talking about our company, so why can’t we? There are more than 120,000 people who work for Johnson & Johnson and its operating companies. I’m one of them, and through JNJ BTW, I will try to find a voice that often gets lost in formal communications.
The “go where the conversation is”-argument is a powerful one, especially in an industry that has its share of image problems (though Sicko is about another branch of the healthcare industry, insurance). From what I can tell, big pharma has not been very open to blogging up to this point and there is clearly a degree of uncertainty about how to use the new platform:
I’ve been reading blogs for only a few months now, but already it’s clear to me how important it is not just to watch, but to join in productively. Doing that will take some unlearning of old habits and traditional approaches to communicating — and I will have to find my own voice
The similarities with other “first posts” are quite interesting. Hmm, I think I’m going to do a brief analysis of these opening entries some time.
