Delta launches a blog

2007 September 1
by Cornelius

Delta Air Lines have launched a blog, making them the second major carrier to do so (the first one being Southwest). Blogging lends itself quite well to travel and tourism in my view, so I’m actually surprised that there aren’t more major players using them.

Another interesting thing is that I found the link to Delta on the Southwest blog, and Delta likewise links back to Southwest. It’s an interesting cultural phenomenon when competitors have each other on their blogrolls…

1 Comment
2007 September 17

[...] be about? Who is the target audience? How do we interact with readers? Is commenting allowed? Do we put the competition on our blog roll? And do we even have the right to make these decisions alone, or is our blog a democratic forum for [...]

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