What corporate blogs look like: JNJ, Chrysler, Palm, Marriott
If blogs were people, this would be a little bit like a beauty pageant. I’ve taken four blogs from my corpus of company blogs and analyzed them using IBM’s Many Eyes. Many Eyes is a hosted software tool for quick and simple data visualization - you should try it out if you ever have something statistical to present.
Here are the four (randomly picked) candidates.
1. JNJ BTW
Posts: 52
Words: 17077
Sentences: 729
Average Word Length (AWL): 4.8
Average Sentence Length (ASL): 23.4
Average Words per Post (AWpP): 328.4
Word Cloud:
Word Tree:
Posts: 59
Words: 13341
Sentences: 780
Average Word Length (AWL): 4.6
Average Sentence Length (ASL): 17.1
Average Words per Post (AWpP): 226.1
Word Cloud:
Word Tree:
Posts: 46
Words: 9262
Sentences: 446
Average Word Length (AWL): 4.5
Average Sentence Length (ASL): 20.8
Average Words per Post (AWpP): 201.3
Word Cloud:
Word Tree:
Posts: 60
Words: 4937
Sentences: 305
Average Word Length (AWL): 4.5
Average Sentence Length (ASL): 16.2
Average Words per Post (AWpP): 82.3
Word Cloud:
Word Tree:
All four candidates have around 50 entries, with word counts ranging from roughly 5,000 (Marriot on the Move) to about 17,000 (JNJ BTW). I’ve picked different starting terms for the word trees, depending on the the respective company’s industry, but you can easily search inside a tree for any word that occurs in the blog.
