Brief screencast on f-score in blogs

Just because the subject came up in several contexts recently, I decided to make a screencast of me explaining the concept of f-score and applying it to some data from my corpus of company blogs. I tried to embed it in a blog post, but that caused several problems because the clip would neither fit nor scale for some reason.

Click here to view the screencast in a separate window. You can also download (right-click, save) and watch it in your favorite video player, which gives the additional luxury of being able to pause.

The three blogs I look at in the clip are Marriott on the Move, JNJ BTW and Delta Air Lines. Here’s the link to the cited article and to the presentation with the example.

And apologies for my lapse of memory towards the end (which blogs am I comparing again?), but it was a long day and organizing a conference occupies a lot of brain cells. I hope it’s still informative.

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