CorpBlawg » Chrysler http://corpblawg.ynada.com Cornelius Puschmann on computer-mediated discourse, linguistics, open access and other things that interest him. Now discontinued - see blog.ynada.com Mon, 14 Mar 2011 15:48:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 What corporate blogs look like: JNJ, Chrysler, Palm, Marriott http://corpblawg.ynada.com/2007/11/01/what-corporate-blogs-look-like-jnj-chrysler-palm-marriott http://corpblawg.ynada.com/2007/11/01/what-corporate-blogs-look-like-jnj-chrysler-palm-marriott#comments Thu, 01 Nov 2007 00:34:52 +0000 Cornelius http://corpblawg.ynada.com/2007/11/01/what-corporate-blogs-look-like-jnj-chrysler-palm-marriott If blogs were people, this would be a little bit like a beauty pageant. I’ve taken four blogs from my corpus of company blogs and analyzed them using IBM’s Many Eyes. Many Eyes is a hosted software tool for quick and simple data visualization – you should try it out if you ever have something statistical to present.

Here are the four (randomly picked) candidates.

1. JNJ BTW

Posts: 52

Words: 17077

Sentences: 729

Average Word Length (AWL): 4.8

Average Sentence Length (ASL): 23.4

Average Words per Post (AWpP): 328.4

Word Cloud:


 

Word Tree:


 

2. Chrysler Blog

Posts: 59

Words: 13341

Sentences: 780

Average Word Length (AWL): 4.6

Average Sentence Length (ASL): 17.1

Average Words per Post (AWpP): 226.1

Word Cloud:


 

Word Tree:


 

3. The Official Palm Blog

Posts: 46

Words: 9262

Sentences: 446

Average Word Length (AWL): 4.5

Average Sentence Length (ASL): 20.8

Average Words per Post (AWpP): 201.3

Word Cloud:


 

Word Tree:


 

4. Marriott on the Move

Posts: 60

Words: 4937

Sentences: 305

Average Word Length (AWL): 4.5

Average Sentence Length (ASL): 16.2

Average Words per Post (AWpP): 82.3

Word Cloud:


 

Word Tree:


 

All four candidates have around 50 entries, with word counts ranging from roughly 5,000 (Marriot on the Move) to about 17,000 (JNJ BTW). I’ve picked different starting terms for the word trees, depending on the the respective company’s industry, but you can easily search inside a tree for any word that occurs in the blog.

]]> http://corpblawg.ynada.com/2007/11/01/what-corporate-blogs-look-like-jnj-chrysler-palm-marriott/feed 1 Chrysler has a blog http://corpblawg.ynada.com/2007/08/11/chrysler-has-a-blog http://corpblawg.ynada.com/2007/08/11/chrysler-has-a-blog#comments Sat, 11 Aug 2007 12:38:03 +0000 Cornelius http://corpblawg.ynada.com/2007/08/11/chrysler-has-a-blog After GM has already been blogging for years, Chrysler joins in.

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