More on healthblogging: Google, Johnson & Johnson, GlaxoSmithKline
I’m sitting in the lobby of Harbour Centre in lovely Vancouver, watching a huge cruise ship leave port and occasionally glancing at my feed reader. Here’s some reading material I’ve discovered today that’s worth sharing.
- Over at oreilly.com, Nat Torkington has an interesting post up about the Lauren Turner/Google incident.
- BrandWeek’s Marc Monseau Jim Edwards compares Johnson & Johnson’s new blog to Pravda.
EDIT July 12th: Adriana points out that Marc Monseau is of course the blogger doing JNJBTW, not the author of the Brandweek piece about that blog (that’s Jim Edwards). Thanks for correcting me, Adriana!
- Finally, Allan Jenkins suggests that Debbie Weil is astroturfing for alliConnect, a new blog meant to promote a weight loss product sold by GlaxoSmithKline.
I’d comment more extensively, but I’m still a bit too jetlagged, plus a long day of conferencing lies behind me. Funny coincident though, all these health-related blogs appearing almost at once, and interesting that they all appear to have their issues. Is it an exaggeration to say that the health care sector has its problems with blog transparency? I’d be interested in your opinion, especially if you’ve worked in that area.
