Favorite posts
This is a thematically structured list of posts that I will be updating from time to time. “Favorite” means both my personal favorites and those posts which have attracted a lot of comments or traffic.
What is a corporate blog?
- What’s a blog? Ask 7 companies, get 7 opinions
(with comments from Ed Terpening [Wells Fargo] and Bob Langert [McDonalds])
History of corporate blogging
- The oldest corporate blog?
(with comments from Easton Ellsworth and Doug Karr)
Authorship
- Authorship matters
- Expanding on authorship, trust and Wal-Mart
- Why you’re interesting but your company just isn’t
Style and text design
Criticism
- No syndication please, we’re SAP
- SAPs response to my criticism
- Telling it to the mountain
- We mourn the passing of these corporate blogs
- So – who really cares about corporate blogging?
PR and the corporate image
Ghostblogging, flogging and blog ethics
- Expanding on authorship, trust and Wal-Mart
- Fake can be just as good
- Ambiguous yes, ghostblogging no
Statistics, stylistics and data from my corporate blogging corpus
- Dissecting Robert Scoble (1, 2)
- Oracle bloggers are storytellers, Microsoft bloggers are technocrats (1, 2, 3)
- Visualizing blog language data
- Presentation at the DGfS last week
- No “I” in corporate blogs?
- Popular words in company blogs
ROI of corporate blogging
Studies on corporate blogging
